Victoria's Secret

BRAND DESIGN

Victoria's Secret features a luxurious and feminine logo incorporating elegant cursive lettering intertwined with a recognizable angel wing motif, symbolizing the brand's association with beauty, sophistication, and empowerment. Victoria's Secret targets fashion-forward consumers with its lingerie and beauty products, leveraging high-profile fashion shows, celebrity endorsements, and strategic partnerships to maintain a strong presence in the lingerie market. Victoria's Secret creates a sense of exclusivity and allure around its products through its multichannel marketing approach encompassing digital platforms, social media, and traditional advertising. Victoria's Secret operates a global retail empire comprising stores, online sales, and partnerships catering to diverse customer preferences.

BRAND HISTORY

Victoria's Secret, a pioneering force in intimate apparel and fashion, was established in 1977 by the visionary Roy Raymond. Revolutionizing the lingerie industry, Victoria's Secret played a pivotal role in popularizing intimate apparel as a fashion statement rather than merely functional undergarments. The brand quickly made its mark with its iconic catalogues and extravagant fashion shows featuring supermodels famously known as "Angels".

Victoria's Secret has solidified its presence in the fashion industry by offering a diverse range of products, including lingerie, women's apparel, and beauty items, marketed under esteemed brands such as Victoria's Secret Lingerie, PINK, and Victoria's Secret Beauty.

The evocative name "Victoria's Secret" pays homage to the enigmatic allure of Queen Victoria, cleverly intertwining historical elegance with the brand's bold mission to challenge societal taboos surrounding lingerie. With a rich history steeped in innovation and boundary-pushing marketing, Victoria's Secret continues to captivate audiences and shape the landscape of intimate apparel and fashion, perpetuating its legacy as a trailblazer.