Culture Kings
Culture Kings is a leading global streetwear and urban fashion retailer, known for its bold attitude, trend-setting products, and strong connection to youth culture. With a growing presence both online and in flagship stores, the brand sought to evolve its identity to better reflect its dynamic community and cultural influence while retaining its core authenticity.
As Culture Kings expanded its reach, the need arose for a refreshed brand strategy and refined visual identity that could support its position as an influential lifestyle brand. The challenge was to refine the existing logo and visual language in a way that felt fresh and modern but stayed true to the brand’s unapologetic spirit and street credibility.
Culture Kings was born to tear down the gap between luxury and theatrical experiences. To disrupt the youth market with serious differentiation using luxury-inspired tactics applied to affordable streetwear products. It’s all about the emotion. The hype, the gamification and the experience is the magic elixir for our fashion fanatics.
Logo Refinement
Rather than a complete redesign, the logo underwent a thoughtful refinement process. Cleaning up shapes, improving legibility, and modernising key aspects without losing the iconic style that customers identify with. The updated logo now balances heritage and modernity, making it adaptable for varied applications such as social media, packaging, and signage.
The visual identity was crafted to echo the energy of the streets while embracing a sleek, contemporary look. Key design elements were refined to enhance versatility across digital platforms, retail environments, and merchandise. A strong emphasis was placed on bold typography, impactful colour palettes, and dynamic graphic motifs to amplify brand recognition.
As part of the global brand rollout, we developed a clear, easy-to-follow system for location bylines beneath the Culture Kings logo. This ensured consistent placement, typography, and sizing across all markets, helping to maintain brand credibility and a unified experience worldwide.
The refreshed Culture Kings brand strategy and visual identity have successfully elevated the brand’s presence within the streetwear community, enhancing engagement and loyalty. The logo refinement respects the brand’s roots while giving it renewed energy and flexibility, supporting Culture Kings’ ambition to lead culture, not just follow it. This cohesive identity is now consistently reflected across all touchpoints, from online platforms to in-store experiences and exclusive merch drops.
