Kinso is an AI-powered networking app helping high-performers unlock the goldmine in their existing network. We partnered with Kinso to create a brand that feels sharp, focused, and built for people going places. The result is a sleek, intuitive brand that helps users nurture connections, leverage opportunities, and always stay one step ahead.

The name Kinso is rich with meaning, blending kin (the people we trust), kinetic (the energy that drives evolving relationships), and the Japanese concept of ensō, a hand-drawn circle symbolising clarity, presence, and connection.

The theme of connection in motion inspired the interlocking K monogram, a mark that feels fluid, balanced and quietly powerful. Paired with the flowing modern gradient, the identity captures Kinso’s role as the invisible yet intuitive force behind every meaningful interaction.  

Kinso’s UI is intentionally minimal, designed to stay out of the way and let  users focus on what matters most. We designed a flexible system in both light and dark modes, offering clarity by day and focus by night. This clean, intuitive foundation sets the tone for an app that feels purposeful, effortless and built for high-performing minds.

We created the Golden Thread for Kinso to represent the deep, intentional connections that tie our present actions to our future vision, guiding everything from how we connect with others to how we grow together. It’s the thread that weaves together aligned minds, fostering meaningful collaboration and purpose-driven growth.

At the heart of Kinso’s interface is the custom AI orb, a glowing, ever-present button rendered in the brand’s signature gradient. More than just a feature, it’s a functional symbol of intelligence in motion. Fluid and alive, the orb gives users a clear, intuitive way to activate their co-pilot. Always ready, always evolving, always a tap away.