Tired of the clinical sales talk you find at other shop-tometrists? Bryan Stevens provides a standard of care and attention rarely seen in their industry, not to mention they’re charmingly confident. Their stylish flair radiates self-expression, drawing their local clientele like bees to vibrant blooms.

Inspired by influences such as the celebrity Jeff Goldblum, the Corpse Reviver cocktail, and the song ‘Ain’t That A Kick In The Head’ Rivyl was tasked with bringing a vibrant, eye-catching and fashion-forward edge to an essential service. One that can often be overlooked as clinical or outdated by younger patrons seeking more expressive and stylish options. Both the visuals and voice are carefully crafted to signal relatable confidence, championing self-expression and showcasing fearlessly how to stand out. Breaking with tradition and incorporating gradients, signature greenery & shadowing, plus a diverse array of joyful models, Rivyl put the aspiration into the essential and ensured Bryan Stevens stays front-of-mind for his local clientele.    

The result is a vibrant, fresh brand with a strong sense of location, self-expression and personable confidence. A trusted brand without leaning into cliched blue and white tones. A key word to the brief was ‘panache’ and the visuals and voice for the brand embodies this flamboyant confidence of style and manner perfectly. It radiated positivity and individuality in every aspect. From the cheeky tagline “Embrace Specs Appeal”, to the lush gradients, Bryan Stevens helps wearers embrace bold choices.  

The Bryan Stevens identity is clean at its core, with intentional typography, generous white space, and structured layouts that create a sense of clarity
and professionalism.

The lush greenery, subtle shadows and warm gradient tones subtly nod to the tropical location of Bryan Stevens based up near Cairns, a familiar underpinning for his local clients. The simple white icons pop off the page and feel freshly current.   

A key element of the brief was to attract the attention of the site’s significant foot traffic. Rivyl suggested seasonal and campaign-oriented posters, pattern drops, selfie stations, and displays to align with the new signature style. The model selection and custom photoshoot were carefully curated to represent and inspire the target audience, showcasing how the product can be used to express individuality and stand out as a must-have fashion accessory.

Another important design decision was geared to highlight the sunglasses product for Bryan Stevens. This product line was overlooked by passersby who didn’t realise the extend of their range. By bringing sunset tones, shadows and a sense of the outdoors into the branding the aesthetic not only aligned with the Queenslander lifestyle, it boosted the presence of this product line, putting it front and centre for sales.  

We created a dual-purpose website that brings together both sides of the Bryan Stevens brand. One side focuses on the optometry clinic, designed to make it easy for patients to book appointments, find service details, and get the support they need. The other side delivers a seamless e-commerce experience, where users can confidently browse and shop for designer eyewear.


While each side serves a different purpose, the entire site feels unified and true to the brand, balancing style to reflect Bryan Stevens' unique blend of expert eye care with fashion-forward thinking.

The brand’s tagline, “Embrace Specs Appeal,” gets right to the heart of what Bryan Stevens is all about, encouraging people to see glasses not just as a necessity, but as a bold style statement. It’s playful, memorable, and perfectly reflects the brand’s mission to help customers express themselves with confidence.
The rebrand shifted Bryan Stevens from being just an optometrist to becoming a destination for self-expression through eyewear. With a bold new identity, and a fashion-forward ecommerce platform full of personality, Bryan Stevens now stands out, both in the market and in the mirror.