Building a website? Why Webflow is the way to go

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PART 1 OF A 3-PART SERIES
A trilogy. Like The Fellowship of the Ring, The Two Towers, and Return of the King. But not like The Hobbit.
Or like Star Wars episodes IV, V, and VI. But not I, II, and III. And definitely not VII, VIII, and IX.

BEGIN.

Are you feeling overwhelmed by all the website building tools out there? It can be time-consuming and confusing to choose the right one, not to mention potentially costly. But fear not, because we've got the solution for you: Webflow. We've been using it for years to create stunning websites from scratch. So, you know we're not just blowing smoke when we say it's the best option available.

What is Webflow?

Webflow is a powerful design platform that operates within your browser. From initial concept to finished product, Webflow empowers you to create websites with ease. Build everything from simple landing pages to complex eCommerce stores, all with a completely visual interface.

For most folks, what we just said is all you need to know to start crushing it with Webflow. But, if you're one of those curious cats who wants to get knee-deep in the details, then keep on reading. Trust me, the time you spend reading this will pay off big time down the road. You won't have to waste countless hours sifting through other platforms trying to find the right fit for you and your business.

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Companies that use Webflow

Consider the impressive list of well-known companies that trust and utilize Webflow as a robust and reliable platform for their website needs. These reputable organizations showcase the versatility and effectiveness of Webflow:

Monday.com

Monday.com is a multi-product organization that revolutionizes the way people, teams, and companies work by turning their visions into reality. Their Work OS centralizes processes, tools, and files to streamline productivity and create a cohesive organization. The platform features easy-to-use automations, real-time notifications, and customizable dashboards, enabling teams to stay on track, make confident decisions, and scale workflows as business needs evolve. Since becoming a publicly traded company on Nasdaq on June 10th, 2021, monday.com has continued to grow by integrating, automating, building workflows, creating templates, and expanding its community.

Discord

Discord is a widely-used, multi-faceted digital platform, offering voice, video, and text chat capabilities for tens of millions of users aged 13 and above. It serves as a versatile space for communities of all sizes, connecting individuals and groups through diverse conversations ranging from art projects to mental health support. With private, invite-only servers and larger public communities, the platform revolves around user control and personal flexibility, enhancing user experience. Discord's main strength lies in its combination of reliable technology and community-centric focus, making it a cherished digital home where users can truly embrace their interests, passions, and connections with like-minded individuals.

Upwork

Known as "The World's Work Marketplace", Upwork is a global platform that fundamentally revolutionizes how businesses and independent professionals connect and collaborate. By providing diverse opportunities and unparalleled flexibility, Upwork has become a leader in the freelance job market, aiming to empower businesses of all sizes to find the skills they need and for professionals to offer their services irrespective of their location. The platform specializes in creating mutually beneficial relationships where professionals can gain control and freedom to grow their careers while offering businesses access to a vast pool of talent to drive their success.

TED

TED is a renowned global platform dedicated to propagating valuable insights and ideas. Its core mission is to arrange and present  talks from expert speakers across various disciplines, spanning issues from climate change to gender identity, technology, and art. These talks often provide thought-provoking perspectives and innovative approaches to pertinent global problems. TED's digital platform allows these ideas to reach a global audience, igniting engaging discussions and acting as a catalyst for change and growth. Alongside these talks, TED also offers audio content, furthering their commitment to making knowledge accessible to anyone, anywhere.

Dell

Dell is a leading technology company that offers a wide range of computing solutions, including laptops, desktops, gaming PCs, monitors, workstations, and servers. With products designed to cater to various business and individual needs, Dell is committed to power transformation through adaptable server, storage, and networking solutions that scale with the evolving landscape of their customers' requirements. The company also focuses on providing a smooth customer experience by offering free and fast delivery for its products, ensuring timely access to cutting-edge technology solutions.

Philips

Philips is a global company dedicated to improving people's lives through innovative and integrated healthcare solutions. With products ranging from dental care to advanced cardiovascular treatments, Philips focuses on providing personalized patient management and definitive diagnostics for both individuals and healthcare professionals. The company's offerings also extend to home appliances and lifestyle products, promoting wellbeing and a healthy lifestyle.

PwC

PwC is a global leader in professional services, offering a broad range of solutions in audit, assurance, consulting, and tax. As a trusted advisor, PwC is at the forefront of addressing emergent challenges, such as the risks of generative AI and the impact of new technologies and trust in the evolving metaverse. The company focuses on working closely with clients to address these issues by providing strategic guidance, thorough risk management, and innovative solutions. PwC's expertise spans numerous industries, enabling them to provide clients with tailored approaches to maximize their success and drive sustainable growth.

Oh, and they're the ones who tabulate the Oscars. ;-)

Dropbox

Founded in 2007, Dropbox is a leading digital workspace that strives to enhance productivity by creating innovative solutions that minimize busywork and allow users to focus on what truly matters. Initially designed as a simpler way to keep files in sync, the platform has since evolved to facilitate organization, enhanced focus, and seamless team collaboration.

These notable companies' reliance on Webflow demonstrates the platform's ability to cater to diverse needs and industries, further solidifying its reputation as a powerful and trustworthy website design tool.

Webflow Origins

Just slapping a cute photo of a kitten here before we really dive into the topic. You're welcome.

The journey began in 2012 when Vlad Magdalin, his brother Sergie – both religious refugees from Russia – and their friend Bryant Chou founded Webflow. Vlad initially worked on the project everyday after coming home from working as a software engineer at Intuit. Despite facing fierce competition, Webflow managed to beat the odds, thanks to the growing interest in "no code" software and by joining Y Combinator's accelerator.

Fueled by $2.9 million in seed funding in 2014, the trio decided to focus on bootstrapping their way to a self-sustaining business. Overcoming early challenges, such as limited savings, no income streams, and accumulating credit card debt, Webflow reached profitability with over $10 million in annualized revenue under Magdalin's leadership.

Now valued at $4 billion, Webflow has made its mark as a Silicon Valley unicorn, leading the pack among startups revolutionizing the way companies build websites. After a decade, Webflow serves over 200,000 customers, including freelancers, agencies, startups, and enterprises, and is on the verge of reaching $100 million in annual revenue, demonstrating careful market-entry planning, exceptional initial-stage performance, strategic resource management, and fast growth.

User-Friendly Interface

The Webflow Designer empowers you to construct your website's framework, craft its appearance, and incorporate content, interactivity, animations, and custom code – all to create fully operational websites, landing pages, prototypes, presentations, and beyond.

With the Designer, manipulating HTML content, adjusting CSS properties, and developing interactions is seamless, requiring zero lines of code. As you progress with your website construction, the Designer generates pristine, semantic, and web-ready code that browsers will utilize to showcase your site. Moreover, you can effortlessly export this code from the Designer into other software applications.

Responsive Web Design

Back in the day, when cellphones started browsing the web, there was no guarantee you'd actually be able to read a webpage on mobile. Sites often had tiny text, were impossible to navigate, or redirected to limited mobile-specific sites without the features you needed. Nowadays, full access to any site on your phone is a given, and we barely think about it. What sparked this massive change? Responsive web design.

Creating sites that adjust and reflow for easy readability and usability across devices requires deliberate design. But with new Cascading Style Sheets (CSS) techniques and no-code programs, it's become incredibly simple. Instead of treating cross-device functionality as an afterthought, skilled designers should plan for adaptability throughout their process. In our multi-device world, responsive design is crucial for a website's success.

Responsive web design ensures that websites adapt to the viewer's device by modifying their layout and functionality for an aesthetically pleasing and legible display, regardless of screen size or proportion. Ethan Marcotte coined the term in 2010, drawing inspiration from responsive architecture that adapts to people's presence or interactions within a space. He identified three key elements of responsive design: fluid grids, flexible images, and media queries (using breakpoints).

As you build a site with Webflow, it writes clean and streamlined CSS, ensuring that responsive changes and detailed instructions won't break the site. It's also future-proof, adapting to new devices as they're developed. With the increasing diversity of internet-enabled devices and growing internet accessibility in daily life, responsive web design becomes both more essential and more challenging. No-code design allows for constant responsive designing, not just as an add-on or afterthought. It enables sophistication across all devices and prepares for future complexity.

Websites continue to grow more powerful, and the tools we use to create them must evolve as well. No-code solutions let designers craft the designs they envision without writing code and embed responsiveness in the design process from the outset, achieving a holistic and sophisticated approach.

Powerful CMS

A content management system (CMS) functions as a central repository for storing and managing dynamic content. Whenever you or your client make changes within the CMS, these updates are immediately reflected on the web pages where the content appears.

At its core, a CMS is a software application that provides the essential infrastructure for creating, editing, and publishing website content without requiring specialized knowledge or technical expertise. A CMS consists of two primary elements: the content management application (CMA), which serves as the builder's interface, and the content delivery application (CDA), which is responsible for updating the website content.

In the absence of a CMS, developers would face the arduous task of building each webpage individually – a tedious and repetitive process for recurring content formats like blog posts and case studies. A CMS streamlines this by centralizing and managing templated pages, thus eliminating the need for disjointed individual pages.

When selecting a CMS, prioritize features such as speed, security, and organization, along with scalability to expand your creative potential and help you realize your envisioned websites. A myriad of CMS platforms are available to cater to diverse users, ranging from large-scale enterprises to beginners and small businesses.

Webflow's "visual" CMS enables you to create structured content, design around it, and update everything seamlessly without the need for maintaining multiple systems and inflexible website architecture.

Animations

Webflow offers an easy-to-use suite of animation features for designing dynamic and visually appealing websites. The platform allows users to create animations without coding, using the Animation panel to apply transitions, transforms, and opacity changes. Webflow enables interactive experiences based on triggers like mouse hover, scroll position, and button clicks.

The platform supports various easing and timing functions for smooth animations. Users can create scroll-based animations and multi-step animations for more engaging visuals. Webflow also allows custom interactions using states, resulting in interactive elements that respond to user actions.

Webflow's animation features provide a range of tools for creating captivating animations. With its user-friendly interface and powerful capabilities, users can create engaging experiences that bring their designs to life.

For a more in-depth look at Webflow's animation and interaction features, click the second part of this 2-part series here.

Hosting & Security

Webflow provides exceptional hosting technology that is both reliable and fast, eliminating the need for complex domain setups, FTP, cPanel, and other technical jargon. Users can experience the benefits of a comprehensive website management platform.

With the integration of Amazon Cloudfront and Fastly, Webflow ensures rapid website load times, resulting in a seamless experience for visitors.

Webflow prioritizes the security of users' work by offering daily website backups and versioning. This feature allows users to restore their site with a single click, avoiding the loss of extensive work.

In addition, Webflow offers per-page password protection for enhanced site security. Users can customize the design of their password pages and ensure the safety of static pages and folders.

With separate staging and production databases, Webflow allows users to publish content confidently and design without constraints. Users can test their site on webflow.io, ensuring that unapproved content or functionality does not disrupt the live site.

Webflow also ensures that users are up to date with instant software and website upgrades. Their commitment to continuous updates, improvements, and bug fixes offers users the advantage of the latest enhancements without any additional effort, setting them apart from other website platforms.

Integration with Popular Tools

Webflow excels at connecting with various software and services, enhancing its functionality and power. Integrations with third-party apps cover areas like e-commerce, analytics, email marketing, CRM, and design, improving workflows and user experiences.

Examples of Webflow integrations include e-commerce platforms like Shopify, analytics tools like Google Analytics, email marketing platforms like Mailchimp, CRM systems like HubSpot, and design tools like Figma.

A major perk of Webflow is its seamless integration with top automation platforms, Zapier and Make. This allows users to automate tasks, streamline processes, and save time. Webflow's integration with these platforms boosts productivity and efficiency for web designers, developers, and business owners alike.

For a more in-depth look at Webflow's integrations, don't miss the second part of this 2-part series. Click here to dive deeper into the world of Webflow integrations and unlock their full potential.

SEO-Friendly

Webflow is a platform that provides impressive SEO features for creating visually stunning and functional websites. With its clean and organized HTML, CSS, and JavaScript code, search engines quickly crawl and understand your site. You can customize meta tags like title tags, meta descriptions, and image alt text to provide relevant information about your web page, which helps search engines display your content accurately. Webflow also lets you create user-friendly URLs with relevant keywords, making it comprehensible for both users and search engines. Furthermore, its mobile-responsive design ensures that your website provides excellent user experience on mobile devices, improving its search engine ranking. Webflow automatically optimizes your website for fast page speeds, with 301 redirects and canonical tags to manage duplicate content and guide search engines to the preferred page version. It also generates XML sitemaps, which provide a structured list of all your website's URLs for efficient search engine crawling. Integration with SEO tools like Google Analytics and Google Search Console provides users with valuable insights into their website's performance, organic traffic, and keyword rankings, allowing them to make informed decisions to optimize their site further. By embracing Webflow's extensive SEO capabilities, you can create impressive websites that perform well in search engine rankings, drive more traffic, and improve conversion rates.

For a more in-depth look at Webflow's SEO features, click the second part of this 2-part series here.

Comprehensive Template Library

Webflow's comprehensive template library is a standout feature of the platform, offering a wide variety of professionally designed templates that cater to various industries and use cases. This extensive collection of templates enables users to quickly find a design that meets their specific needs, while also providing ample customization options to ensure a unique and personalized website.

Wide Variety of Professional Templates

Webflow's template library consists of numerous high-quality templates designed by professional web designers, ensuring a polished and modern look for your website. These templates cater to a diverse range of industries, including e-commerce, portfolios, blogs, businesses, events, and more. This variety ensures that users can find a template that aligns with their goals and brand identity.

Responsive Design and Compatibility

All templates in Webflow's library are designed with responsiveness in mind, ensuring that websites look great and function seamlessly on all devices, including desktops, tablets, and mobile phones. This built-in responsiveness saves users time and effort, as they don't have to create separate designs for different devices.

Customization Options

One of the key advantages of Webflow's template library is the flexibility it offers for customization. Users can easily modify templates to suit their specific needs, whether it's changing colors, fonts, or layout elements. The platform's intuitive drag-and-drop interface and visual design tools make it simple to tailor templates to match your brand's aesthetic and requirements.

CMS Integration

Webflow templates are designed to work seamlessly with the platform's built-in Content Management System (CMS). This integration allows users to create and manage dynamic content sections and pages with ease. Users can quickly add, edit, or remove content from their website without having to worry about breaking the design or layout.

E-commerce Ready Templates

For users looking to create an online store, Webflow offers a selection of e-commerce-ready templates. These templates are specifically designed to support e-commerce functionality, including product pages, shopping carts, and checkout processes. Users can easily customize these templates to create a unique and professional online shopping experience for their customers.

Webflow University and Community Support

One of the coolest things about Webflow is that you're never alone on your web design journey. With a treasure trove of educational resources and a super supportive community, you've got everything you need to become a Webflow pro in no time!

Webflow University

Webflow University is an extensive library of educational resources and tutorials designed to help users learn and master the platform. With a wide range of video tutorials, articles, and step-by-step guides, Webflow University covers everything from basic web design principles to advanced techniques and best practices. This invaluable resource ensures that users have easy access to the knowledge they need to create stunning websites with Webflow.

Community Support

In addition to Webflow University, Webflow boasts a supportive and active community of users who are always willing to lend a helping hand. Whether you're facing a technical issue, looking for design inspiration, or seeking advice on best practices, the Webflow community is there to help. Through forums, social media groups, and meetups, users can connect with others to troubleshoot problems, share ideas, and network with fellow designers and developers.

By offering access to comprehensive educational resources and a supportive community, Webflow ensures that users have all the tools they need to succeed in building beautiful and responsive websites. So, whether you're just starting your web design journey or looking to expand your skills, Webflow's University and community support are there to help you every step of the way.

Why Webflow is the Right Choice

So, why should you choose Webflow for your next website project? It's simple! Webflow's super-fast development, awesome features, easy-to-use interface, and up-to-date technologies make it a favorite among web designers and developers who want to create eye-catching and responsive websites without spending ages on coding.

Go ahead, give Webflow a try for your website building needs. Trust us, you'll be amazed at how quickly you can bring your ideas to life with this fantastic platform. And hey, if you need a little help along the way, we've got you covered! We also offer top-notch web design and development services using Webflow to bring your vision to life with a professional touch.

Want to dive deeper into the world of Webflow? No problem! Just click here to check out part 2 of our Webflow series that takes a closer look at all the cool stuff Webflow has to offer. Don't miss your chance to learn why Webflow is the perfect choice for your next web design adventure.

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