Duracell

Duracell, the eminent battery brand renowned for its iconic Duracell Bunny mascot and esteemed line of alkaline batteries, has been a global presence since the 1960s. With a rich history and a commitment to delivering reliable power, Duracell has solidified its position as a leader in the industry, empowering individuals and devices across the world.

Founded in the 1920s as the P.R. Mallory Company, Duracell has undergone a transformative journey, evolving into the household name it is today. Renowned for its comprehensive range of batteries, Duracell manufactures not only alkaline batteries but also rechargeables and specialty cells, catering to the diverse needs of consumers worldwide. The brand's commitment to innovation and performance has established Duracell as a reliable power source for a wide variety of devices.

In 2016, Duracell reached a significant milestone when it was acquired by Berkshire Hathaway, a prestigious conglomerate known for its strategic investments. This partnership has further strengthened Duracell's position in the market, allowing the brand to leverage the resources and expertise of Berkshire Hathaway to continue delivering exceptional battery solutions to its loyal customers.

One of Duracell's most enduring contributions to popular culture is its creation of the iconic Duracell Bunny advertising campaigns. With its boundless energy and symbol of long-lasting power, the Duracell Bunny has become synonymous with reliability and endurance, capturing the imagination of consumers worldwide. This beloved mascot serves as a testament to Duracell's commitment to delivering batteries that go the distance.

While Energizer Holdings poses formidable competition in the battery market, Duracell has managed to maintain a dominant market share through decades of innovation and savvy marketing. Its alkaline batteries power a wide range of devices, from television remotes and children's toys to digital cameras and beyond. Consumers have come to rely on Duracell for its unrivaled performance and longevity, choosing the brand's batteries to meet their daily power needs.