Servicely
Servicely is an AI-powered service management platform reimagining how businesses deliver support. We partnered with Servicely for a full rebrand, from the strategic foundations to their visual identity, to help position them as a transformative force in the service management space. The new brand puts human expertise at the core while highlighting Servicely’s smart, scalable approach. The result is a confident, intelligent and modern identity that’s built for growth.
WHERE THERE‘S SERVICE, THERE’S A SERVICELY WAY
At the heart of what Servicely does is the belief that work should flow effortlessly, free from barriers, silos or limits. Servicely is inspired by the boundless potential of technology to elevate human excellence and power a new era of connected workflows.
A Website to power the new era of connected workflows
The Servicely website was a large undertaking. With multiple user types, deep product features, and a broad industry reach, the site had to do a lot of heavy lifting. We designed a scalable, modular system that made complex information feel clear and easy to navigate. The result is a digital experience that feels as thoughtful and intuitive as the platform itself. After all, Servicely is powered by AI, but made for people.
A Strike of Recognition
At the core of the visual identity is a bold, ownable lightning bolt, a symbol of speed, clarity and intelligent automation. We paired it with a vibrant gradient that flows through the motif, a deliberate decision to inject energy and movement into the brand and elevate otherwise static moments.
Custom Iconography with Clarity and Character
To support the depth Servicely and bring consistency across a complex site, we designed a custom suite of icons from the ground up. Simple, scalable and purposeful, each icon was crafted to feel intuitive at a glance, while carrying through the brand’s colour palette and confident, slightly playful tone.
This system gave us flexibility across the site and product, helping break down dense content while keeping the experience cohesive.
This system gave us flexibility across the site and product, helping break down dense content while keeping the experience cohesive.
The Servicely brand strikes a balance between powerful AI and a warm, human edge. A considered colour palette delivers approachability and energy, while bento-style layouts and soft, rounded corners bring structure without rigidity. Clean, legible typography ties it all together, delivering information with clarity and ease, while allowing the brand’s personality to shine through. The result is a design system that feels smart, supportive, and refreshingly un-techy.
The rebrand positioned Servicely as a category leader, where powerful AI meets human-centred service. The bold new identity, flexible visual system, and expansive website work together to express the clarity, intelligence, and performance at the heart of the platform. Every detail was crafted to reflect a business ready to scale, with a brand that matches the strength of its product and the ambition of its team.
