When our client came to us with the idea for Eat With Purpose, their vision was clear, a cookbook that would be more than just recipes, but a statement piece. A book to inspire, nourish, and take pride of place in the home, all while driving a bigger purpose to raise $1 million for the Children's Cancer Institute, with 100% of the proceeds going to the cause. We set out to bring this vision to life by creating a book that felt as beautiful and purposeful as the message behind it.

Credit: Photography by Frank Greeff and Kye Hanlon.

Eat With Purpose isn’t just a cookbook, it’s a manifesto for mindful, nourishing meals. Each recipe is designed to inspire intention in the kitchen, pairing beautiful, seasonal ingredients with approachable guidance. We translated this philosophy into a design as elevated as the content. The debossed root-vegetable illustration signals organic elegance, editorial-style layouts let the food photography breathe, and custom icons and QR codes make the experience interactive and tactile. Every element, from the logo to the colour palette, reflects clarity, sophistication, and purposeful living.

Refined and purposeful, this cookbook belongs as much on a coffee table as it does in the kitchen. It proves that powerful design doesn’t need to shout, it commands attention through detail, clarity, and thoughtful execution. Eat With Purpose is a showcase of what happens when strategy, and creativity align.