We will meticulously craft your visual identity to artfully hook your audience with instant recognition.
Transforming problems Into Powerful Assets
IS YOUR design playing it safe?
Do clients remember you? Generic, disconnected or outdated design lacks distinction and emotional resonance, causing your brand to fade into the background and be overlooked by potential customers.
LET’S MAkE IT MEMORABLE
Rivyl’s prides itself on crafting distinct, impactful visuals that land with a bang. We marry signature details and research with practical know-how to amplify your success.
IS your design INFLEXIBLE?
The worlds of marketing and digital are moving fast. If your brand is hard to deploy across platforms, presents poorly online, or lacks enough assets to give you variety, you may be missing valuable opportunities.
LET’S MAKE IT adaptable
Rivyl will give you a suite of design assets tested to work across the vast physical and digital touch points a contemporary brand must appear on. Your creatives will applaud you for making their lives easier.
IS YOUR DESIGN MISLEADING?
If your design doesn’t match your strategy, positioning or industry your clients may get the wrong impression of your business you may be drawing the wrong crowd.
LET’S MAKE IT rock solid
We will craft beautiful visuals aligned with your strategy, clearly signalling to your ideal audience who and what your brand stands for, and cementing brand trust.
The real-world reasons Your Investment counts
85%OF CONSUMERS CITE COLOUR AS A PRIMARY FACTOR IN PURCHASING
Investing in expert colour advice pays off
75%OF CONSUMERS judge a company’s credibility on its design
Masterful design is a valuable investment
+32%the boost to revenue growth for companies that excel in design
Design contributes to financial outcomes
Branding In Action
LIGHT MY BRICKS
Light My Bricks, a leader in Lego lighting, was battling a frustrating problem: relentless copycats. They needed a brand identity so strong and unique that imitation would be futile. Rivyl stepped in and didn't just tweak things; we ignited a full-blown brand revolution. From distinctive coloured backgrounds that immediately signalled an LMB product photo, to versatile block elements to hold and organise information, a logo suite built around a dynamic spark motif that stood up and claimed the spotlight, to a smart packaging system that guided builders through an elevated and intuitive unboxing experience, the results a nothing short of game-changing (borrowing the CEO’s own words).
MN8
MN8 is a premium New Zealand skincare start up powered by full-spectrum Mānuka Gold Extract™. A potent, CO₂-extracted formulation developed from plants grown on a regenerated Northland dairy farm. Built on a mission to restore land, skin and confidence, MN8 merges modern science with nature’s complexity to deliver high-performance skincare with real purpose. From the ground up, we shaped MN8’s bold, regenerative vision into a cohesive brand that feels premium, powerful and deeply connected to the land it comes from.
How the process flowsWhen we Team up
Visual Discovery
We explore your brand strategy, personal taste, resources and what you’ve tried before, testing the brief with curated visual references. Aligning the brief before we get started.
VISUAL PITCH
We will meticulously craft your visual identity to artfully hook your audience with instant recognition, pitching a direction for the fonts, colours, photo styles and graphic elements that would become your identifying style.
visual identity
On approval of the direction we build out, test and curate a complete identity system with your logo, colour palette, typography, imagery, design elements, and more. We show how the identity comes to life across real brand touch points and finesse any final feedback.
handover
In this phase we roll over from brand creation to deployment to market. We coach you through how to use and deploy your visual identity and resolve questions on how your brand assets are organised.
Leading Brands Choose us
Peep the portfolio
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Hear It from The Real Ones
Burning QuestionsWith Soothing Answers
All Rivyl logos are delivered with a Logo Guide where all your logo rules are compiled to make it easy to delegate, deploy and hand over to conYou will receive your Brand Guide (as a PDF and editable Indesign format), a link to your deliverables folder with all of your assets saved out in ready-to-use, industry standard formats.tractors. This includes colour codes and combinations for your logo, the suite of lockups, and spacing rules. You will also receive top-tier, industry-standard assets: the EPS vector files, transparent PNG images, SVG scalable web graphics and your original Adobe Illustrator file, saved out in easy to navigate folders.
Having examples of your existing assets i.e. logo files, brand guidelines, examples of assets you like and don’t, visual styles you like and don’t (either from Behance, Pinterest or real world brands), strategy and target audience information gathered is incredibly handy. We will ask questions on anything additional needed to get an excellent result for you.
You should bring the key decision makers in your team. People you trust to advise, lead, or soundboard the overarching vision for your brand. People who will be candid and open with how you are perceived. Once we progress through approvals and near the completion of the process, we can start to introduce team members who will be responsible for deployment and roll out.
Though this is rare with a thorough briefing process, if it happens, our agreement has provisions for further conceptualisation to ensure satisfaction. Rivyl prides itself on it’s truly collaborative workflow. Unshaken by critique or pessimism, we welcome feedback with open arms and funnel it into bold new ideas our clients prize.
This is a very natural and important concern. Rivyl will conduct a full audit of your existing assets and Intellectual Property as part of our discovery phase. Our goal isn't to replace valuable assets but to strategically build upon your foundation. We will assess what to keep, what to evolve, and how to seamlessly integrate your existing IP into the new branding to ensure a cohesive and powerful brand presence that achieves your goals.
A good visual identity is a strategic asset worth investing in and designed for longevity, but it's not meant to last forever without a refresh. On average, a strong visual identity should be effective and relevant for 7 to 10 years before a brand needs to consider a significant update or redesign. Some factors that may influence this: a pivot to new audience segments, change to your business strategy and industry expansion, adding a linked personal brand or having a very trend-based visual style.
Book in with one of our experts.
