A name is more than a label, it’s your legacy in a word. We create names that stick, stand out, and set the tone for everything that follows.
Transforming problems Into Powerful Assets
DOES YOUR NAME MAKE SENSE?
Is your name aligned with your audience, industry and brand strategy? Is your name getting head scratches or ‘but whys’? Your name should confirm not confuse.
LET’S MAKE IT A FAN FAVOURITE
Rivyl’s thorough process has been honed to craft a name that resonates with your market, anchors your story, reinforces your strategy, and brand fans love.
DO YOU OWN YOUR NAME?
Flying blindly with trademarking can be costly. Have you screened your name? Is it ownable across platforms? Simple measures can avoid wasting money.
LET’S MAKE your name CORE IP
Rivyl’s extensive research and vetting process is designed to give your clarity and confidence in all key technical aspects before investing in your brand name.
DOES YOUR NAME GET MISSAID?
Are you frustrated with your name being mispronounced? Are clients avoiding your name because it’s hard to say or spell? Can they find you?
LET’S SMOOTH OUT THE DRAMA
Rivyl will ensure your name is simple to say and spell. We’ll check your name is distinct in your industry and follow best practises to amplify findability.
The real-world reasons Your Investment counts
5xIntangible assets grew from representing 17% of the value of the S&P 500 in 1975, to 84% in 2015
In 40yrs, IP, brand, data and software have become 5x more valuable
77%OF CONSUMERS make purchase decisions based on brand name
Your name is central to brand perception
81%OF CONSUMERS NEED TO TRUST BEFORE THEY BUY
Naming is a strong tool to establish trust
Branding In Action
VOOMIE
Tarah & Barry set out to create lifestyle supplements that were as playful and relatable as they are. They wanted something simple, easy, and authentic, a brand that felt like a friend, not a prescription. One that helps people with busy brains own their day. We were deep in the naming lab: dozens of names, hundreds of ideas, until we found the one. It had to be zippy, energetic and vibrant but not juvenile. Voomie, the perfect blend of voom for humans with the zoomies. Funky, fun and as original as they are, Voomie has since been embraced whole-heartedly by their sunny, neuro-spicey community.
EMMBR
Originally named Marshall McAdam, this tech recruitment agency had an established reputation in the market, however, the inclusive evolution of the technology industry meant their heritage, caucasian-sounding, masculine leaning name no longer aligned with their vision, their talent, their team or their growth goals. Rivyl proposed a name and imagery that connects to the recruitment journey. Emmbr represents the spark talent feels when they kick-off looking, one that ignites with confidence as they progress, depicted in the icon design. The spelling added a subtle homage to the double M initials of their origins and a nod to their industry. It has been hugely successful for Emmbr, a hit with both team and talent alike.
How the process flowsWhen we Team up
Discovery & testing
We dig into your tastes, strategy and audience to define the naming brief. Together, we clarify what the name needs to communicate, and what it should avoid and test the brief is robust.
creative ideation
We explore a wide naming territory, from evocative to functional, abstract to descriptive.Each name is designed to cut through the noise and carry brand meaning with precision.
PRELIMINARY CHECKS & SHORTLISTING
We check for trademark conflicts, domain availability, and cultural clarity. You only see names that are both creative, and ownable.
Presentation & Naming Narrative
We present the strongest name with a clear rationale and usage guidance.You’ll get the choice of a selection of names aligned to the brief and your goals that will stand out.
Leading Brands Choose us
Peep the portfolio
.webp)
Hear It from The Real Ones
Burning QuestionsWith Soothing Answers
No, generally we advise against this. Words and names are very personal and unique, it is not a good idea to poll customers on the intended direction when they are unfamiliar with the overall strategy or objectives. It is more effective to lead the process and bring them along with storytelling and communication, than to get weigh in. This advice also applies to family, besties, friends and partners outside the business.
Naming is a difficult art with a lot of complexity. Included in your package is a single comprehensive round of naming. In each round you will receive 9-12 viable concepts to select from that have been whittled down from over a hundred ideas and vigorously checked against business name registered, trademark databases, social platforms, google, and our creative instincts. If you choose not to proceed with a concept, you are able to add on additional rounds.
Rivyl is committed to providing a viable name concept. Whilst we are not Intellectual Property Attorneys, we work closely with our contacts and the relevant public resources to do all possible due diligence. In the rare instances you hit objections during the application process, we will assist with whatever is necessary in re-ideating or pivoting the concept to ensure ownability and registerability.
You can lean on our expertise. Often clients presume there will be a feeling of ‘knowing’ or ‘recognising’ a name is the one. Unfortunately this often can indicate infatuation rather than lasting love, and burns out quickly in a few days. We use a framework, that we teach you, to test your preferences against to ensure bias is minimised and the critical factors are well considered. That way when we do your logo design, you’ll continue to fall even more for your name. Rivyl will also help with visualising your favourite 3 concepts when you hit the tricky spot of narrowing down your top choice.
Book in with one of our experts.
