Doormate Garage Systems is an Australian business specialising in the supply, installation, and servicing of garage doors and gate automation for homes and businesses. Known for their approachable, solutions-focused approach, they combine professionalism with a friendly, down-to-earth personality. Their mission is to make everyday home and business access simple, reliable, and stress free.

The client approached us to revamp their branding and digital presence.
They needed a visual identity and messaging that communicated assurance, professionalism, and approachability. The goal was to create a brand that could grow with them into potential e-commerce or retail opportunities, while still reflecting their Australian roots, sense of humour, and human-centric approach.

The client came to us as clever, innovative, and focused, but with a brand that felt homemade. To address this, we consolidated their existing assets, streamlined their messaging, and created a professional, cohesive brand presence that could grow with them. As part of the process, we renamed the brand Doormate, capturing the accessibility, friendliness, and approachability central to the brief, while giving the brand a scalable foundation for future growth.

We created a visual identity that felt true blue Aussie, professional, and energetic. The colour palette combines a bright lime green with contrasting orange, balancing memorability with flexibility across light and dark modes. Typography was chosen for approachability and practicality, while the logo was designed to feel timeless and adaptable, allowing for supporting motifs that enhance brand recognition.

What really sets this project apart is how the brand’s easy-going, humorous, and solutions-focused personality shines through. By showcasing “friendly faces” and authentic moments, the brand conveys warmth and relatability. This strategy bridges the gap between professional service and personal connection, making customers feel like they’re interacting with a trusted mate rather than a faceless business.

The website was designed to inspire confidence in Doormate’s services while showcasing their approachable personality. Clean, airy layouts and light colours create a friendly, professional feel, while subtle hover interactions add a modern touch. Bright lime green and orange accents guide users through the site, making information digestible and leading visitors toward the key goal: requesting a custom quote.

Doormate now has a professional, cohesive brand that balances approachability and expertise. With a fresh name, vibrant Aussie-inspired colours, and user-friendly website, the brand communicates that lively, reliable customer-focused feeling of the brand’s culture. Humour and authenticity and a memorable, scalable identity ready to grow into e-commerce or retail, while making customers feel like they’re dealing with a trusted mate.