Mads

Mads is a Strategic Copywriter and resident overthinker at Rivyl. Her job involves agonising over an alarming number of indulgent, drawn-out, unnecessary adjectives. She spends her days cooking up ideas, strategies, and words that push clients to take a cheeky little risk. She’s a walking contradiction with a rotating cast of opinions and niche references, which comes in handy when giving brands personalities, because she can passionately argue for ten different directions before choosing a surprise eleventh. Before escaping to sunny Sydney, she picked up experience in film advertising in London and TV animation in LA, so she’s wired to uncover the cinematic and dramatic story in everything. Uhh… she also insists it's “historically significant” we mention that she was the first to jump into Sydney Harbour at the staff Christmas party.