Emma

Meet Emma Feekings, Rivyl's Strategy Director, a whizz at uncovering what makes a brand truly sparkle. She dives headfirst into clients' visions, pulling out all the juicy bits about their values, style, and what makes them gloriously unique. Working hand-in-hand with our strategic copywriters, Emma oversees everything from the brand's voice and custom lingo to its core feeling, ensuring every message pops and resonates. Known affectionately as Rivyl's 'brand cracker,' Emma has a secret superpower for spotting those "aha!" moments, turning raw ideas into magnetic creative directions. Plus, she's got a nose for naming that's uncanny, often unearthing the perfect moniker. With a professional background as vibrant as her personality, Emma builds client relationships on empathetic collaboration and often brings on the happy tears (her ultimate benchmark for success). She sees design in everything, embracing every puzzle as a chance for intentional, joyful creation.