Carlos

As the Marketing and IT Manager at Rivyl, Carlos Ygoa is the architect behind the brand's digital presence, transforming high-level strategy into effective, tech-powered campaigns. He thrives on translating complex business goals into compelling, data-driven stories that resonate with ideal clients. By designing and building sophisticated marketing automations, Carlos ensures a seamless and valuable journey for every potential customer, from their first click to a sales conversation. His expertise was pivotal as the technical director for numerous successful client website launches, most notably for Voomie. Now, his focus is on steering Rivyl's own marketing efforts to help more businesses achieve similar impactful results. As the company's first official hire, Carlos has witnessed the incredible growth from a living room to the thriving business it is today. This unique perspective fuels his passion for solving complex problems with technology, continually streamlining processes and driving the company’s success.