Zero brand problems. One powerful book.
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Outperform Your Competitors
the brand guide advantage
After decades of executing marketing campaigns for big brands like Hoyts, Unilever, Bacardî, Nestlé, Wrigley’s, and Microsoft, it became abundantly clear that in the absence of a Brand Guide it is impossible to execute brand communication with any form of confidence, consistency, or focus.
As Australia’s leading brand accelerator, Rivyl operates at the intersection of strategy, brand, and communications, and together with our clients we create the intellectual property that underpins sustained outperformance.
Why you need a guide
Brand Carity
A lack of clarity results in a confused, contradicting brand - and no potential customer is ever attracted to that.
Brand Consistency
Consistency equates to trust, and trust is king for brands. Showing up with uniformity is valued and treasured.
Confidence in Comms
Our clients are buoyed by how THEY can execute themselves,and how OTHERS will execute with minimal instruction.
Lazer Focus
If you target everyone, you target no-one. A Brand Guide provides the guardrails to capture the desired result.
Which Cohort?
Knowing who you target is as important as knowing who you should hire. A Brand Guide defines the right people.
Your Rules, Your Way
It’s not our way or the highway - our deep discovery highlights YOUR goals, and we design the solutions to reach them.
What’s inside a guide?
Your why
We discover, distill, and fortify Your Why, resulting in your focused, market ready set of driving statements.
Brand DNA
These are the core themes that define your brand and inform brand assets, brand comms, and brand identity.
The mission
Without your mission you lack your elevator pitch for your brand. We take the relevant data to craft yours, along withthe other essential brand statements such as Vision, Purpose, Trueline and Tagline.
Your Who
Knowing who to target ensures your brand strategy is designed to appeal to your ideal demographic.
Your USP
We define your “unique selling proposition” to help separate you from your competitors.
Brand Fonts & Hierarchy
The more consistent your fonts and type hierarchy are, the more trust you drive home.
Brand colors
Whether you want to communicate trust, youth, or action, we helpselect a color palette that is unique to you.
Your Logo
Whether you desire a new logo or want to refine your existing logo, we consider all applications and outline the rules for deployment.
Photography
A picture tells a thousand words, and in all of our Brand Guides we include direction and examples on the type of images to use, as well as techniques to help a photo feel "branded".
Brand Deployment
We deliver your brand guide and assets along with working files so you can instantly begin your launch strategy in-house, or hand off with confidence in knowing your suppliers can execute without the time wasted with countless revisions.
