Winki Energy x Rivyl
For a brand named after a high-performance wave renown by locals in Torquay, Rivyl needed to craft a brand that would deliver the same feeling as a favourite icon. One that felt as passionate, free-spirited and boldly friendly as it’s founder. One that guarantees you’re in good company.
Drawing on style cues from streetwear but balanced with the safe, credibility of a professional industry, Rivyl crafted a Visual Identity that balanced the local roots of ‘Winki Pop’ skate and surf vibes whilst keeping irresistible appeal to larger construction organisations front of mind.
A local surfing icon - the Winki Pop wave. Both Winki’s founder’s favourite, the origin of the brand name, and a well-known community landmark. Drawing on this imagery, Rivyl created a logo that does this icon justice. Representing the WInki Pop waves with the sun rising and setting over the water tied in the link to the solar panel industry. When the brand mark is tiled into a pattern, it creates the look of solar panels on a roof.
Locking the logo variations up into badges enhanced the streetwear feel important to the unique flavour of this brand. Tapping into a logo mark that staff would be proud to rep outside of work on t-shirts and hoodies.
Locking the logo variations up into badges enhanced the streetwear feel important to the unique flavour of this brand. Tapping into a logo mark that staff would be proud to rep outside of work on t-shirts and hoodies.
A local surfing icon - the Winki Pop wave. Both Winki’s founder’s favourite, the origin of the brand name, and a well-known community landmark. Drawing on this imagery, Rivyl created a logo that does this icon justice. Representing the WInki Pop waves with the sun rising and setting over the water tied in the link to the solar panel industry. When the brand mark is tiled into a pattern, it creates the look of solar panels on a roof.
Locking the logo variations up into badges enhanced the streetwear feel important to the unique flavour of this brand. Tapping into a logo mark that staff would be proud to rep outside of work on t-shirts and hoodies.
Locking the logo variations up into badges enhanced the streetwear feel important to the unique flavour of this brand. Tapping into a logo mark that staff would be proud to rep outside of work on t-shirts and hoodies.
The custom iconography aligns with the logo design, carefully highlighting the circular sun motif to reinforce that key brand identifier. The icons are stripped back to their simplest forms, ensuring we communicate Winki’s no-fuss, fully transparent way of working.
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