Winki Energy x Rivyl

For a brand named after a high-performance wave renown by locals in Torquay, Rivyl needed to craft a brand that would deliver the same feeling as a favourite icon. One that felt as passionate, free-spirited and boldly friendly as it’s founder. One that guarantees you’re in good company.

Winki exists to help energy-conscious people invest in the future - for themselves, their bottom line, and the planet. We only have one, after all! They’re here to advance the use of renewable energy in Australia and build relationships along the way. Their signature? They do the heavy lifting and get it done without hassle, making it a fuss-free journey for their clients.

Having already made his mark locally with 10 years of experience as a sparky, Steve was well on his way to building his empire; with strong team growth and solid processes. They just got on with getting things done. Now, the next era of Winki was set to unfold: investment in branding, drawing clients to them instead of chasing them down, and shifting their focus to include more residential work. This is where Rivyl entered the frame. Ensuring the goals of adding personality and local flavour to their branding, emphasising their friendly tone of voice, and tying in their stronger environmental stance in a nuanced way throughout their communications, were realised in a thoughtful way.    

The result? It truly speaks for itself. A colour palette that pops. An eyecatching logo with iconic meaning. A way of speaking that authentically represents their way of doing things. It’s branding at its finest - effective, intentional, powerfully present in the market. A brand identity that allows them to focus on delivering for clients, whilst knowing they are communicating all the right things. With 71,429 solar panels installed in 2024, +288 happy customers, and a 5 star google review rating; the Winki team are well on their way to their vision of leading the renewable energy industry.

Project Team:
Dain
Emma
Luke
Brittany
Design Team:
Jared
General Manager
Luke
Art Director
Brittany
Senior Designer
Jackie
Designer
Em
Designer
Web Development Team:
Carlos
Tech Director
Hans
Senior Developer
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