Voomie x Rivyl
An Australian-owned supplement brand helping everyday people take control of their busy brains and excitable thoughts, straight from those who get you - Gold Coast couple and online personalities, T-Dizzle & Bazza. (Tarah & Barry)
The Voomie Swirl Logo
A lot of brands want to represent the calming aspect of their products, which can lead to logos and icons that feel a bit, what’s the word, boring. They wanted to feel playful, fun, and most importantly, relatable. Voomie’s swirl highlights the looping, jumping, bounciness of someone with the zoomies. The start of the loop merges with stylized ‘V’ indicating that the brand and the product are connected with the zoomies. It’s not a separate thing that needs to be judged or isolated, it’s part of the community and the founders.
The Colors Of The Zoomies
The color palette was crafted with a packaging-first approach, each shade acting as an obvious flavor cue for the product inside each cylinder. Add to this adorable custom icons in a secondary brand color, and you’ve got packaging that’ll really stick out on any shelf. Take that, clinical supplement brands!
Gradients were created using a combination of colors from the primary and secondary palettes, tapping into the transformational moments of dusk and dawn, as well as the transition from zoomie thoughts to focus and clarity.
Gradients were created using a combination of colors from the primary and secondary palettes, tapping into the transformational moments of dusk and dawn, as well as the transition from zoomie thoughts to focus and clarity.
Everytime We Touch(point)
Voomie was designed from the beginning to be a relatable lifestyle brand with a focus on experiences. From the product’s ease of use to the playful messaging, Voomie encourages its community to get involved. And its touchpoints bring that same invitational fun of the brand to life, showing off the vibrant colors and unapologetic boldness of their identity. Repping the colors (literally) brings you into the fold, extending the online presence of Tarah & Barry’s audience into a physical sense of belonging.