In the often-stale world of HR tech, RIKTA, an AI-powered human resources SaaS startup, aimed to be anything but corporate. Founder and CEO, Bruce Mackenzie, was determined to disrupt the hiring landscape for large, volume-focused enterprises in hospitality, health and event management. His vision? To empower employees and make the hiring process feel genuinely human whilst aligning true compatibility, a stark contrast to the impersonal, business-focused approach of many existing HR solutions.

RIKTA's core belief is to ensure everyone is partnered with a workplace where their values and skills can thrive. However, translating this people-first philosophy into a vibrant, youthful brand that could cut through the noise, while also meeting stringent accessibility requirements and maintaining a professional presence, presented a significant challenge. They needed a brand as bold as their mission. The brief was clear: create a brand that radiated youthfulness and energy, instantly differentiating RIKTA from its competitors.

A key internal challenge was to balance this bold, expressive design and engaging interface, with the critical need for accessibility, particularly in font and color choices throughout the app. The brand needed to be exciting, yet inclusive. Youthful yet professional. Engaging yet c-suite appealing.

Rivyl delivered a vibrant and dynamic identity. The extensive color palette offers remarkable flexibility, ensuring the brand consistently feels fresh. A secondary palette was introduced to provide high-contrast options, optimizing the website and app for accessibility. This dual approach was mirrored in the typography. A careful application of decorative text blended with clear-to-read functional headlines.

Overall the client was ecstatic with the creative outcome. They enjoyed the mix of hand-drawn elements

Project Team:

Emma

Luke

Brittany

Inspired by influences such as the celebrity Jeff Goldblum, the Corpse Reviver cocktail, and the song ‘Ain’t That A Kick In The Head’ Rivyl was tasked with bringing a vibrant, eye-catching and fashion-forward edge to an essential service. One that can often be overlooked as clinical or outdated by younger patrons seeking more expressive and stylish options. Both the visuals and voice are carefully crafted to signal relatable confidence, championing self-expression and showcasing fearlessly how to stand out. Breaking with tradition and incorporating gradients, signature greenery & shadowing, plus a diverse array of joyful models, Rivyl put the aspiration into the essential and ensured Bryan Stevens stays front-of-mind for his local clientele.

A key element to the brief was to attract the attention of the significant foot traffic of the site. Rivyl suggesting seasonal and campaign oriented posters, pattern drops, selfie stations and displays to co-ordinate with the signature new style. The model selection and custom photoshoot was carefully constructed to represent and inspire their target audience, showcasing ways the product can be harnessed to express personality and stand out as an essential fashion accessory.

RIKTA x rivyl

our work

Hospo Dojo

Supavest

8th State

Iyvos

Bryan Stevens

Cacao Collective