Froliq x Rivyl

An endless journey of discovery and joyful adventures awaits the tiny tots and parents with Froliq – a modern childcare focused on nurturing every aspect of children’s growth and development.

Froliq is an inclusive destination, determined to spearhead the childcare industry with a modern research-based approach to learning. They wanted to create a place where kids can let curiosity run amok. A world where every day is a new adventure full of discovery, giggles, fun, and endless growth. And amidst a plethora of childcare centers with the same-old messaging and visuals, Froliq wanted to stand out. They wanted to build a world where children sing together, tell stories together, and come back more excited than ever. Enter Rivyl.

For Imran and Omar, it was not about creating another cookie-cutter childcare center. It was about creating something that leaps out at the imagination. Just hearing them talk about their vision for a childcare center was enough to get our creative juices flowing. We had a unique opportunity. A chance to create a brand-spanking new identity for them – the name, the strategy, the visuals, the whole lot. Our band of mavericks were giddy with excitement. After multiple workshops, we knew they wanted a “froliqsome” brand voice to complement an equally vibrant visual identity. The end result left Imran, Omar, and everyone at Rivyl thrilled to bits.

Where do we even start? We can talk all day about the name itself – Froliq; a genius combination (let us gloat) of “frolic” and “IQ”, captures the essence of the brand as the go-to destination for new experiences and adventures to learn and grow in a nurturing environment. We could talk endlessly about the masterfully crafted brand voice that captures a mature yet lively vibe that enchants children and adults alike. The best part? The voice can be scaled up for playfulness and scaled down for official communication. And we could proudly talk ceaselessly, breaking down every visual element working seamlessly with the brand voice to bring Froliq to life. From a host of custom characters to a unique world built for each character, you’ve got to see the results for yourself.

Project Team:
Dain
Emma
Denis
Brittany
Pujan
Design Team:
Jared
General Manager
Luke
Art Director
Brittany
Senior Designer
Jackie
Designer
Em
Designer
Web Development Team:
Carlos
Tech Director
Hans
Senior Developer
Grant
Web Developer
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