Brief

Bryan came to Rivyl to put a name (and face) to an essential local service and help his small country retailer compete with city stores. Influenced by media personality Jeff Goldblum, Rivyl created a modern, edgy and colourful personality for the brand. Both the visuals and voice are designed to instil relatable confidence, champion your unique look and draw the eye. Breaking from a clinical optometrist feel by playing into a more fashion-forward space, Rivyl ensured Bryan Stevens is a drawcard for his country town, ensuring he remains front-of-mind against the city competition.

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Result

The result is a vibrant, fresh brand with a strong sense of location, self-expression and personable confidence. A trusted brand without leaning into cliched blue and white tones. A key word to the brief was ‘panache’ and the visuals and voice for the brand embodies this flamboyant confidence of style and manner perfectly. It radiated positivity and individuality in every aspect. From the cheeky tagline “Embrace Specs Appeal”, to the lush gradients, Bryan Stevens helps wearers embrace bold choices.

Project Team:

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Inspired by influences such as the celebrity Jeff Goldblum, the Corpse Reviver cocktail, and the song ‘Ain’t That A Kick In The Head’ Rivyl was tasked with bringing a vibrant, eye-catching and fashion-forward edge to an essential service. One that can often be overlooked as clinical or outdated by younger patrons seeking more expressive and stylish options. Both the visuals and voice are carefully crafted to signal relatable confidence, championing self-expression and showcasing fearlessly how to stand out. Breaking with tradition and incorporating gradients, signature greenery & shadowing, plus a diverse array of joyful models, Rivyl put the aspiration into the essential and ensured Bryan Stevens stays front-of-mind for his local clientele.

The lush greenery, subtle shadows and warm gradient tones subtly nod to the tropical location of Bryan Stevens based up near Cairns, a familiar underpinning for his local clients. The simple white icons pop off the page and feel freshly current.

A key element to the brief was to attract the attention of the significant foot traffic of the site. Rivyl suggesting seasonal and campaign oriented posters, pattern drops, selfie stations and displays to co-ordinate with the signature new style. The model selection and custom photoshoot was carefully constructed to represent and inspire their target audience, showcasing ways the product can be harnessed to express personality and stand out as an essential fashion accessory.

Another important design decision was geared to highlight the sunglasses product for Bryan Stevens. This product line was overlooked by passersby who didn’t realise the extend of their range. By bringing sunset tones, shadows and a sense of the outdoors into the branding the aesthetic not only aligned with the Queenslander lifestyle, it boosted the presence of this product line, putting it front and centre for sales.

Bryan Stevens x rivyl

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