Bryan Stevens x rivyl
Tired of the clinical sales talk you find at other shop-tometrists? Bryan Stevens provides a standard of care and attention rarely seen in their industry, not to mention they’re charmingly confident. Their stylish flair radiates self-expression, drawing their local clientele like bees to vibrant blooms.
Inspired by influences such as the celebrity Jeff Goldblum, the Corpse Reviver cocktail, and the song ‘Ain’t That A Kick In The Head’ Rivyl was tasked with bringing a vibrant, eye-catching and fashion-forward edge to an essential service. One that can often be overlooked as clinical or outdated by younger patrons seeking more expressive and stylish options. Both the visuals and voice are carefully crafted to signal relatable confidence, championing self-expression and showcasing fearlessly how to stand out. Breaking with tradition and incorporating gradients, signature greenery & shadowing, plus a diverse array of joyful models, Rivyl put the aspiration into the essential and ensured Bryan Stevens stays front-of-mind for his local clientele.
The lush greenery, subtle shadows and warm gradient tones subtly nod to the tropical location of Bryan Stevens based up near Cairns, a familiar underpinning for his local clients. The simple white icons pop off the page and feel freshly current.
A key element to the brief was to attract the attention of the significant foot traffic of the site. Rivyl suggesting seasonal and campaign oriented posters, pattern drops, selfie stations and displays to co-ordinate with the signature new style. The model selection and custom photoshoot was carefully constructed to represent and inspire their target audience, showcasing ways the product can be harnessed to express personality and stand out as an essential fashion accessory.
Another important design decision was geared to highlight the sunglasses product for Bryan Stevens. This product line was overlooked by passersby who didn’t realise the extend of their range. By bringing sunset tones, shadows and a sense of the outdoors into the branding the aesthetic not only aligned with the Queenslander lifestyle, it boosted the presence of this product line, putting it front and centre for sales.
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