Ben & Jerry's

Let's talk ice cream. One brand that holds a special place in the hearts of dessert enthusiasts worldwide is Ben & Jerry's. Founded in 1978 by childhood friends Ben Cohen and Jerry Greenfield, this iconic ice cream brand has become synonymous with unique flavors and a commitment to social justice.

Picture this: Ben & Jerry's started from humble beginnings in Vermont with just $12,000 and a dream. Ben and Jerry's passion for ice cream sparked their journey to create something unique. After taking a $5 mail-order ice cream course (yes, you read that right!), they transformed a renovated gas station into their first scoop shop in Burlington, VT. Now, that's what I call thinking outside the point!

Initially, Ben & Jerry's had their sights set on opening a bagel business. Still, the high equipment costs led to their pivot towards ice cream. And boy, are we grateful for that twist of fate! From the moment they scooped their first cone, Ben & Jerry's quickly captured the hearts and taste buds of ice cream lovers everywhere.

What sets Ben & Jerry's apart from the competition? Aside from their delicious flavors, this brand has always been about more than just ice cream. They've embraced a quirky, fun-loving personality and have wholeheartedly embraced their role as a catalyst for positive change and social justice. It's their unique blend of flavor and purpose that has endeared them to fans around the world.

One of the ways Ben & Jerry's stands out is through their commitment to using Fairtrade ingredients. They were the first ice cream company to do so, showing their dedication to ethical sourcing and sustainability. By supporting Fairtrade practices, they're satisfying your taste buds and making a difference in the lives of farmers and communities worldwide.

In 2000, Ben & Jerry's joined forces with Unilever, a global powerhouse, while retaining their independence. This partnership has allowed the brand to expand its reach and continue making a significant impact in the sweetest way possible.

Despite their growth, Ben & Jerry's has always retained sight of what makes them unique. From their Vermont headquarters, they continue churning out innovative flavors that keep us returning for more. Just think of crowd favorites like Cherry Garcia and Chunky Monkey – a scoop of pure deliciousness that makes every indulgent moment a little sweeter.