We will define what your brand stand for, how it is perceived and what sets it apart to build an unmistakable brand identity.
Transforming problems Into Powerful Assets
ARE YOUR RIVALS BEATING YOU?
If you’re getting lost in a sea of competitors then your words, voice, promise or uniqueness is likely not strong enough. Differentiation and focus are critical to a successful brand presence.
LET’S HONE YOUR ADVANTAGE
Rivyl’s prides itself on crafting distinct, impactful strategy that gives you the flexibility to scale whilst still drawing eyes and wallets away from the competition.
ARE YOUR CLIENTS CONFUSED?
Inconsistency is death to branding. Not having a unified brand story, vision or messaging can weaken trust and leave potential clients wary of investing.
LET’S DEFINE YOUR PROMISE
Rivyl’s signature move is a strong, consistent promise. One that reassures your customers what they get and what you’ll do for them, attracting the audience we are gunning for and fostering strong brand loyalty.
ARE YOUR PEOPLE STRUGGLING?
A hallmark of an undefined target audience, unclear values or vague brand promise is your struggle to delegate and your team’s inability to deploy the brand.
LET’S GET YOUR TEAM ALIGNED
Rivyl will define your values, the ethos you operate under and your goals to ensure everyone is on the same page and ready to snap into action.
The real-world reasons Your Investment counts
85%THE SALES GROWTH OVER RIVALS WHEN BRANDS USE EMOTIONAL ties
Emotion achieves cut through and loyalty
$1.85THE SPEND TO REGAIN MARKET SHARE FOR EVERY $1 CUT TO BRANDING BUDGET
Investment in branding is wise
6xthe boost to conversion with personalised comms
Targeted messaging amplifies results
Branding In Action
LET THE DOG EAT
This founder has a strong, visceral vision for their brand. He was hunting for a branding agency that would embody, and capture their vision to it’s fullest. He wanted strong, consistent and iconic. Rivyl sweated over the details, working to enhance, tidy and sharpen the existing visual identity and shape the poetic voice for a niche audience. Balancing themes of physical masculinity, focusing aggression, black depression and a menacing exclusivity we worked to bring combat sports together with the aspiration of high fashion to make LTDE distinctive. Now with a community of +117k followers in under 3 years, LTDE is proof that speaking with intent results in branding power.
WATER QUALITY ASSOCIATION
WQA approached Rivyl with a very clear strategic goal: to clarify their many audience segments, define what they do more clearly, customise messaging for each audience, and eliminate the confusion surrounding their role in their industry. Rivyl collaborated closely with WQA to create custom archetypes and segmenting their audience in a way their multitude of internal department could navigate with confidence. Providing a ‘zest’ scale to their voice guide that spanned formal to social touch points for unity in executing their brand voice, plus clear statements showcasing their what and their why that their team and audience are joyfully embracing.
How the process flowsWhen we Team up
BRAND WORKSHOP
We uncover what drives your brand and define a strategic foundation to guide the design.
STRATEGY FRAMEWORK
We define your brand’s position in the market, directions for your voice and descriptors, your values and distinctive difference. We present our creative thinking, gathering feedback and finessing as we go.
strategy fINALISATION
Building on the approved framework we fully flesh out your promise, brand statements, messaging, archetypes and audience profiles. We collate feedback, address any edits and ensure the strategy is robust and potent.
HANDOVER & GUIDE
In this phase we roll over from strategy creation to deployment to market. We coach you through how to use and deploy your guidelines and resolve questions on how to approach this.
Leading Brands Choose us
Peep the portfolio
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Hear It from The Real Ones
Burning QuestionsWith Soothing Answers
You will receive your Brand Guide (as a PDF and editable Indesign format), a link to your deliverables folder with all of your assets saved out in ready-to-use, industry standard formats.
If preparation is required, we will advise you prior to the workshop during our onboarding. We will nurture you through the practised and perfected workshop flow we have, asking questions to unpack everything you hold in your mind on your vision, products, goals and style in order to get an excellent result for you. A level of spontaneousness can help with getting the creative juices flowing.
You should bring the key decision makers in your team. People you trust to advise, lead, or soundboard the overarching vision for your brand. People who will be candid and open with how you are perceived. Once we progress through approvals and near the completion of the process, we can start to introduce team members who will be responsible for deployment and roll out.
Though this is rare with a thorough briefing process, if it happens, our agreement has provisions for further conceptualisation to ensure satisfaction. Rivyl prides itself on it’s truly collaborative workflow. Unshaken by critique or pessimism, we welcome feedback with open arms and funnel it into bold new ideas our clients prize.
We provide you with the comprehensive strategic foundation, including your core messaging, brand voice, and content pillars. We equip you with a clear roadmap and tools to ensure your message is consistent and powerful for your team to easily deploy daily content.
A strong personal brand is adaptable and built for the long term. Our strategy is focused on your core values, ethos and skills, which are your constants. This foundational work ensures your brand can evolve with you as your career and ambitions change.
Book in with one of our experts.
