Cashify X Rivyl

Cashify is a financial tool founded in Sydney, Australia helping young people get loans fast, so they can take back control and live life on their own terms.

Cashify had a professional and established look, but it was too safe to grab the attention of the under 30s.

We created a bold and playful logo with a fresh, energetic gradient that is sure to draw heads.

A simple wing motif was introduced to short-phrase lettering, drawing a link to the new logo and representing the freedom that accompanies a Cashify loan.