Beach Toes X Rivyl
A home-grown Aussie brand passionate about the planet, selling plant-based, fast drying and earth-friendly polish to the young and adventurous.
Beach Toes had a logo that was stuck in the ‘90s. Too many competing elements meant the logo was distracting from the product itself.
We gave them a brand new logo that appeals to a younger crowd and let’s the premium polish colors do the talkin’.
We gave them a brand new logo that appeals to a younger crowd and let’s the premium polish colors do the talkin’.
We chose an ocean blue and a sun orange for the brand to represent the beach and the beauty of a sunrise or sunset.
This separates Beach Toes from the masses of black, white and pink that saturate the beauty industry.
This separates Beach Toes from the masses of black, white and pink that saturate the beauty industry.
Retro patterns keep the brand feeling young and fresh, and are a great way of keeping brand imagery consistent and recognizable.
Not only did we create concept designs for the new polish bottles, we snapped over 300 photos for the Beach Toes relaunch, each photo perfectly color-matched to best represent the product.
To top it all off, we developed a brand new e-commerce site with their shiny new branding, increasing their online sales by 447%. Who ever said branding doesn’t matter?
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