Rebel Medicine wants to put an end to moms being misled by mainstream medicine and the diet industry. An end to ineffective and incorrect weight loss advice, leaving women feeling unsupported and dissatisfied with their changed postpartum bodies. Mom-bods are powerful, strong and absolutely essential, but it’s equally important for mom’s to feel happy, healthy (and yes, even sexy!) By combining our professional medical experience and examination of result-based, peer-reviewed independent studies, Rebel Medicine has finally cracked the elusive code. Rebel Medicine helps women flip the biological mom switch off and get their lives back and we had a blast getting their brand strategy and visuals on point.
Rebel Medicine were very clear on the messaging they wanted their brand to convey. They are carnivores not vegans, they are wild garbage strippers not bullshitters, they are un-dieters not calorie counters. Their playful, edgy and energetic voice had to shine through. They wanted colours that would speak to their female audience and stop the scroll. Attention-grabbing was the order of the day for these anti-wallflowers. The logo had to have a rebellious air - a sense of humanness. A feel of a superhero ready to swoop in and rescue people on the edge of their sanity. We love the result and it’s been popping on their socials.
The result is an eye-catching, vibrant and bold brand that conveys their rebellious energy. These ladies are ready to catch their competitors napping with their strong messaging and relatable personality. The best part…? Their new tagline: Unapologetically you. Have you ever come across anything more fitting? We thought not!