One of the most powerful and misunderstood strategies in marketing is the use of influencers. If done well, and with the right influencer, brands can leverage the trust of that figure and tap into a niche network with an effective ambassador steering the ship. Yet how do brands and influencers find each other? Avoid the extensive legwork and tears! So many product brands have struggled to develop solid influencer marketing alliances. This is where Envision Agency takes the reins, helping align passionate and committed family creators with quality brands that understand their value. This elegant Australian start-up is building itself a valuable niche in an increasingly digital world and the sky’s the limit.
Jasmine approached Rivyl looking for help to better understand Brand Identity - for clarity on tone of voice, to have a stronger visual identity, to get help with fonts and color, and how to attract her ideal audience through her branding. Envision Agency wanted to better convey their high-class, business-y, feminine vibes but struggled with next steps to get there. Rivyl had a blast working with the charming Jasmine to pull together Brand Strategy, Identity Design, and a logo to frame who Envision is, communicate her values, and set her up for success in marketing her brand.
Drawing on themes of feminine simplicity, Rivyl used minimalistic styling and clean lines to graphically communicate Envision’s sophistication. Subtle paper textures add an aura of exclusivity, while arch elements subtly frame and soften photo elements. Fonts were carefully chosen to reflect the contemporary, lush nature of the brand alongside the muted dusky toned color palette. Strategically we honed in on key values Jasmine holds on empowerment - giving talented content creators the ability to facilitate income streams that are worthy of their time and dedication, while connecting clever brands with creators that will yield excellent ROI and cultivating positive experiences for all. The strategy focused largely on creating copywriting that conveyed the breadth and depth of her brand that clearly demonstrated tone of voice that she could use and expand further on.