Body Goods Nutrition
First off, you should know the man behind the brand. Meet Deliser Santos, CEO of Body Goods, a husband and father of two. Dedicated, detailed, and visionary, Deliser is passionate about wellbeing and business. Body Goods is a supplement and nutrition retailer created to provide fitness-focused people with the focus, and enthusiasm they need to materialize their dream body and work towards a healthier future. At its core, Body Goods exists to inspire fitness enthusiasts to lead healthier lives. Deliser approached Rivyl to help grow his company awareness and explode his sales.
At first we were only creating kick-ass content for Body Goods' Instagram, which then blossomed into a branding client. Deliser asked Rivyl to revitalize the dated brand image for US based fitness and supplement retailer Body Goods Nutrition. The effects of COVID-19 struck retail stores hard and Deliser wanted to be as prepared as possible to tackle the new market. Other than the virus, there was another monstrous problem. His branding just didn't resonate with the company vision. That's where Rivyl stepped in.
We updated the Body Goods brand with a new Identity Design which expressed their strengthened and newly defined Brand Strategy to their target audience. The refreshed logo and color palette brightened up the graphic elements, bringing them inline with contemporary styling and ensuring the design would transfer well across both digital and traditional touchpoints. We also helped to develop a content look and feel strategy to maintain consistency, recognition and help with uniqueness.
The outcome was a unified brand with clear messaging across all touchpoints, a laser-focused target audience, and increased profitability that allowed for a second store location to be opened. Body Goods is a punchy brand that genuinely helps its crew to “Win From Within”.
