Dark Horse X Rivyl
Driven to be great, Dark Horse Coffee Company was looking to create a well-roasted, robust coffee for hardworking blue collar workers in the USA. The American underdogs, the dark horses.
A dark, gritty and refined look was the driving force for Dark Horse. The chess piece signals conquering your challenges for the 4am blue collar worker doing red-eye shifts.
This is a brand that encapsulates the robust flavor and raw power of caffeine. The blocky packaging and textural backgrounds showcase this strong theme.
The colours of Dark Horse relate to the earthy, raw, gritty, masculine flavour of the brand with the punch of red to draw the eye.
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