Culture Kings X Rivyl
Born to tear down the gap between luxury and theatrical experiences and build iconic serotonin-inducing streetwear stores on the planet, Culture Kings is a monster in the fashion and entertainment industry. Having honed their “X-factor” to an art, they were ready to dominate the world of luxury streetwear. There was just one hitch. A consistent brand identity. With the launch of their Vegas store around the corner, CEO Simon Beard came to rivyl to ensure that the Culture Kings branding remains consistent worldwide.
Since their launch in 2008, Culture Kings have grown a following of over 1.5 million worldwide. With so many creative avenues to manage, they enlisted our help to tidy up their brand and create a consistent set of guidelines. A master guide for consistency throughout all of its stores – physical and online. The results were nothing short of phenomenal. Here’s what Simon said after looking at what we delivered, “Super exciting! I love it!...”
Photography is at the forefront of the Culture Kings brand. Be it lifestyle images, product photography or in-store photos. So, we created a detailed and easy-to-use photography guide. To complement that, we created a detailed voice guide tailored to Culture Kings identity and target audience. A consistent look and feel for Culture Kings as it pushes the envelope to change the face of retail.
With so many creative avenues to manage, they enlisted our help to tidy up their brand and create a consistent set of guidelines.
We started with a refresh to their logo.
- Simon Beard, CEO and Founder of Culture Kings
We created a detailed and easy-to-use photography guide.