Culture Kings X Rivyl
About:
Born to tear down the gap between luxury and theatrical experiences and build iconic serotonin-inducing streetwear stores on the planet, Culture Kings is a monster in the fashion and entertainment industry. Having honed their “X-factor” to an art, they were ready to dominate the world of luxury streetwear. There was just one hitch. A consistent brand identity. With the launch of their Vegas store around the corner, CEO Simon Beard came to rivyl to ensure that the Culture Kings branding remains consistent worldwide.
Brief:
Since their launch in 2008, Culture Kings have grown a following of over 1.5 million worldwide. With so many creative avenues to manage, they enlisted our help to tidy up their brand and create a consistent set of guidelines. A master guide for consistency throughout all of its stores – physical and online. The results were nothing short of phenomenal. Here’s what Simon said after looking at what we delivered, “Super exciting! I love it!...”
Result:
Photography is at the forefront of the Culture Kings brand. Be it lifestyle images, product photography or in-store photos. So, we created a detailed and easy-to-use photography guide. To complement that, we created a detailed voice guide tailored to Culture Kings identity and target audience. A consistent look and feel for Culture Kings as it pushes the envelope to change the face of retail.
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/622182c59082c7cf8595cdac_RIVYL-ProfilePictures-Dain.jpg)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/622182d81e89762378094eef_Dain-vandal.png)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/622183224dd6bf1f40f9f695_RIVYL-ProfilePictures-Jared.jpg)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/62218329faff432cf4e0fbf0_Jared-vandal.png)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/62218451f2b2af72721f7cd9_RIVYL-ProfilePictures-Emma.jpg)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/62218457991a56afd9473c60_Emma-vandal.png)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/6221854d4dd6bfd940fa0e72_RIVYL-ProfilePictures-Luke.jpg)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/6221854768c1df5e3412f674_Luke-vandal.png)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/6221859bc5bc6222a3f40ed4_RIVYL-ProfilePictures-Brit.jpg)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/622185968d40ee2059265d2f_Britt-vandal.png)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb10e4ccacb6c5dfbb284_rivyl-casestudy-culturekings-07.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb2333465de6e61bc2a74_rivyl-casestudy-culturekings-17.webp)
With so many creative avenues to manage, they enlisted our help to tidy up their brand and create a consistent set of guidelines.
We started with a refresh to their logo.
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb115ea87776f904cc444_rivyl-casestudy-culturekings-16.webp)
- Simon Beard, CEO and Founder of Culture Kings
![](https://cdn.prod.website-files.com/60a711fc5d2172147e242760/63f5961b8834739f772163cd_quote.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb11e95958d6da2e12c5d_rivyl-casestudy-culturekings-18.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb1283465de187cbc1701_rivyl-casestudy-culturekings-06.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb18ff7f0e7389480c69d_rivyl-casestudy-culturekings-08.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb13ca8f3402a2b090d8b_rivyl-casestudy-culturekings-12.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb1456d25e1c364fa4b32_rivyl-casestudy-culturekings-13.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb14abbc5998d4131f088_rivyl-casestudy-culturekings-14.webp)
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![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb167d55a333f59a33970_rivyl-casestudy-culturekings-10.webp)
We created a detailed and easy-to-use photography guide.
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb172bdcb94d21c24b5c7_rivyl-casestudy-culturekings-04.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb131d55a335ce9a337b0_rivyl-casestudy-culturekings-05.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb19620b9c81a28118f35_rivyl-casestudy-culturekings-01.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb19af7f0e7324580c6e7_rivyl-casestudy-culturekings-02.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63edb1a0f7f0e72ecd80c710_rivyl-casestudy-culturekings-03.webp)