Culture Kings X Rivyl

About:

Born to tear down the gap between luxury and theatrical experiences and build iconic serotonin-inducing streetwear stores on the planet, Culture Kings is a monster in the fashion and entertainment industry. Having honed their “X-factor” to an art, they were ready to dominate the world of luxury streetwear. There was just one hitch. A consistent brand identity. With the launch of their Vegas store around the corner, CEO Simon Beard came to rivyl to ensure that the Culture Kings branding remains consistent worldwide.

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Brief:

Since their launch in 2008, Culture Kings have grown a following of over 1.5 million worldwide. With so many creative avenues to manage, they enlisted our help to tidy up their brand and create a consistent set of guidelines. A master guide for consistency throughout all of its stores – physical and online. The results were nothing short of phenomenal. Here’s what Simon said after looking at what we delivered, “Super exciting! I love it!...”

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Result:

Photography is at the forefront of the Culture Kings brand. Be it lifestyle images, product photography or in-store photos. So, we created a detailed and easy-to-use photography guide. To complement that, we created a detailed voice guide tailored to Culture Kings identity and target audience. A consistent look and feel for Culture Kings as it pushes the envelope to change the face of retail.