The ecommerce jewelry scene is a tough game and a brand needs to be ballsy and display a strong voice if they intend to stand out - enter Noir Bloom, a New York based jewelry designer. Our friends at Noir Bloom wanted to revamp their entire image both online and on the city streets.
Noir Bloom is a beautiful mix of charming elegance with a punch of bold confidence, but they were hunting for perspective - to better understand how to view their business and how clients view them. They wanted strategies to get across why people should care about their brand in a super saturated market - what makes them different from Jane Doe? How do they inject personality and nostalgia into their visuals? How do we start to build brand recognition and tie a look and feel to our name? They have a loyal customer base, how do they give back to them and encourage their longevity? In short a Brand Strategy that builds a solid foundation for who and what they are and why people should give a daymn!
The outcome is a graphic style that balances their dual sides, from traditional self-gifts that inject confidence to exotic statement piece that roar loudly. Rich textural elements of forest green satins, marbled veins, matt papers, metallic golds and light, contemporary fonts visually balance the sensual luxury of Noir Bloom. A brand voice that emboldens and empowers the wearer with confidence and a vehicle for self expression. A Brand Strategy that encompasses the full range of passion, aring, sensuality and meaning that Noir Bloom embodies and gives them tangible tools to understand and better talk to their consumer, and a means of conveying the exact messaging that they aim to. Rivyl hopes their refreshed branding allows them to ‘Dare to Bloom’ exactly per their tag line.