Lego

BRAND DESIGN

Lego, a globally recognized toy brand, showcases a logo featuring its name in bold, uppercase lettering enclosed in a red square, representing its iconic building blocks and endless creative possibilities. Lego's marketing strategy centers around inspiring imagination and promoting learning through play, appealing to children, parents, and collectors alike. By leveraging partnerships with popular franchises, creative competitions, and interactive experiences, Lego cultivates a sense of creativity, nostalgia, and community among its customers.

BRAND HISTORY

This Danish toy company has captivated the imaginations of children and adults alike since its inception in 1932. LEGO was founded by Ole Kirk Christiansen in Denmark, who had an unwavering passion for creating toys that brought joy and learning to children. The name "LEGO" is derived from the Danish phrase meaning "play well," a testament to the company's commitment to providing endless hours of fun, imagination, and creative exploration.

From its humble beginnings as a carpenter's workshop crafting wooden toys, LEGO embarked on a journey that would revolutionize the toy industry. 1949, the company introduced its groundbreaking plastic interlocking bricks, which quickly became LEGO Play's cornerstone. With their ability to snap together, these vibrant and colorful bricks allowed children to bring their wildest dreams to life, one brick at a time.

We're sure you're familiar with the iconic LEGO logo, featuring bold, rounded red letters against a sunny yellow background. Since its introduction in the 1970s, this emblem has symbolized creativity and endless possibilities. It's a logo that holds a special place in the hearts of both young and old, representing a world of imaginative construction and boundless excitement.