Direct marketing expert with over two decades of experience, Oksana Koriakova, used her knowledge of direct marketing to help businesses create eye-catching custom merchandise for events. Creative, out of the box… Impero creates merchs that is far from ordinary; that makes people go “WOW! That’s different!”. Impero approached rivyl to create a brand identity that matched their attitude.
Oksana wanted a facelift for Impero. A brand new logo and new colour palettes that exuded a joyful, fun, bright vibe Impero wanted to own in their customers’ mind. She also wanted to incorporate the matryoshka doll within the logo because it represents mystery, awe and wonder… a concept that she wanted her brand to embody. So, with that brief, our design da Vincis went to work to infuse the brand with a visual identity
What resulted was a vibrant colour palette that immediately helps the brand pop out and speak in a joyful, fun and playful way… without really having to speak. The matryoshka doll on the logo can be used as an icon and the keyhole is an allusion to unlocking the creative and out of the box thinking that Impero goes through to create custom merchandise for different events. Look at the images below for final results.