Australian Training Institute (ATI) believes that specialised first aid training is an essential life skill critical for every person to know. After a deeply personal experience, founder Yalcin Or, created ATI with the mission to empower every home, workplace and public gathering to be first aid ready. They want to equip everyone with the skills and tools necessary to act decisively and administer first-aid procedures during an unexpected emergency. And they approached rivyl to create a brand identity consistent with their grand vision.
ATI’s existing brand identity was dated, and lacked a distinct personality to stand out from the competition. However, it had the warmth, softness and authenticity of a true first aid training institute. We knew our task. We had to infuse the brand visuals with the same warmth, softness, and authenticity. And we had to create a contemporary brand identity that felt approachable, and trustworthy.
Our mavericks kept the warmth, softness and authenticity by sticking to the original colors and then added a dash of personality into the brand. We created a fresh logo suite with logo variations. This lets ATI use different variations depending on the touch points for their marketing and branding. We also made custom iconography consistent with their original colors. The result was a contemporary, trustworthy and approachable brand identity and you can see that in the images below.