Cashify X Rivyl
Cashify is a financial tool founded in Sydney, Australia helping young people get loans fast, so they can take back control and live life on their own terms.
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefdec981a389a732875e6_rivyl-casestudy-cashify-19.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe0092f26d4a50cf55f7_rivyl-casestudy-cashify-21.webp)
Cashify had a professional and established look, but it was too safe to grab the attention of the under 30s.
We created a bold and playful logo with a fresh, energetic gradient that is sure to draw heads.
We created a bold and playful logo with a fresh, energetic gradient that is sure to draw heads.
A simple wing motif was introduced to short-phrase lettering, drawing a link to the new logo and representing the freedom that accompanies a Cashify loan.
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe129254f1662e2965ff_rivyl-casestudy-cashify-22.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe1b5e809968a3528a34_rivyl-casestudy-cashify-15.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe1e0544ba536d83a72e_rivyl-casestudy-cashify-16.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe29de17fe10858b2315_rivyl-casestudy-cashify-06.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe3493b6f47ddd283292_rivyl-casestudy-cashify-20.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe473ff8fdcc749b4909_rivyl-casestudy-cashify-13.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe5c136f387a0d19f67f_rivyl-casestudy-cashify-18.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe636f3c2c48a84b6d0a_rivyl-casestudy-cashify-17.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe6992f26dfbd8cf5f2c_rivyl-casestudy-cashify-03.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe740544bad3f783b4e0_rivyl-casestudy-cashify-01.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe7f3ff8fdbc279b4b86_rivyl-casestudy-cashify-07.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe850544baa4c783b6b9_rivyl-casestudy-cashify-10.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe90a61694e7c003c8a2_rivyl-casestudy-cashify-09.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe93726f31369b8af404_rivyl-casestudy-cashify-08.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefe9c854a63a89f351e61_rivyl-casestudy-cashify-02.webp)
The youthful gradient and refreshed logo allow for the perfect gift-with-purchase and merchandise opportunities.
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefeaa96013de63ad6cee5_rivyl-casestudy-cashify-04.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefeb2726f3184ae8af4f4_rivyl-casestudy-cashify-05.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefebade17fe592c8b35fd_rivyl-casestudy-cashify-11.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefebf96013d70c3d6d21a_rivyl-casestudy-cashify-12.webp)
![](https://cdn.prod.website-files.com/60d5109488e441499fdfbb43/63eefecf981a381091288589_rivyl-casestudy-cashify-14.webp)