Marcus Collins

Taking Academia To The Street

A reimagined visual identity, and content marketing strategy, communicating the personality and vision of Cultural Strategist and Keynote Speaker--Marcus Collins.

Marcus Collins is a cultural strategist and keynote speaker who’s dedicated to helping people realize their full potential, at the highest fidelity possible. Marcus approached us wanting to update his branding and develop a marketing strategy that can open his brand up to a wider audience.

Marcus had a personal branding problem and was looking to differentiate and establish a solid brand look and feel that was unique, memorable, and open himself up to more speaking and television opportunities. He was unsure of how to build a brand that incorporates academia and the street under one overarching theme.

We provided him with a marketing strategy that could be implemented in collaboration with Michigan Ross Univesity, gain exposure, and have the potential to get him on television--all while giving back to the community at the same time.

The solution was revamping Marcus’ existing branding with unique textures and a vibrant color palette to emphasize his academic background whilst still appealing to the street.



Rival your competition through personalized branding and digital strategy design, accelerate your business’s growth through practical and sustainable solutions.

Take The First Step