Founded by Cameron Shepard, Shape HR’s mission is to help businesses become great places to work and teach people to be more comfortable in their roles. Shape HR is not only about managing people, they’re about educating and helping people develop through direct involvement in the process. To match this fun, vibrant approach to human resources management, Shape HR approached Rivyl for a facelift.
Limiting, corporate, strict. Those were the first things in our mind when we saw their logo. They wanted a fresh, warm and welcoming look to complement their core values and messaging; a brand identity that would give them unlimited control over the creative ways they can use the logo, colors and shape. Something that would differentiate them from a horde of HR companies. And here’s what we did.
Imagine being able to manipulate your logo and colors to create a staircase to represent growth, or to bring together a group of people to represent unity, or to indicate a meeting. That flexibility to play around with brand colors and logo inspired our team to create a sleek logo and choose vibrant brand colors congruent with ShapeHR’s voice and message. See the results for yourself.