Manufactory is designed by jumpers for jumpers to stand out and stand apart. They exist to close the gap in extreme sports apparel with their first-hand experience - from junky merch to quality gear that lasts a lifetime. They give action sports players and dream teams unique, one-of-a-kind gear they’re proud to wear and unlikely to wear out. Unmatched quality woven with the planet front of mind, so the panoramic spaces humans inhabit can be enjoyed by the generations of sky explorers to come.
The adventurers at Manufactory Apparel are always looking for the next edge to conquer, and this time it was their branding assets. Nothing gets the blood pumping quite like stepping out of a plane at 14,000 feet but the extreme sports industry is saturated with brands using similar visual motifs and language, so Manufactory needed to find a way to cut through the masses and stand out like a parachute in a clear blue sky. They wanted a strategy and identity that instilled confidence and motivation amongst their team to move forward with strong brand decisions. Their guide will act as a bible for who they are and what they want. Manufactory wanted to clearly iterate their story and dominate their quality hierarchy in the market despite copycats.
With many of their competitors focusing only on color, Riyvl asked ourselves “what if Manufactory could own a 45° angle in the minds of their audience instead?” … and with that, our design team created a collection of unique and recognisable diagonal patterns that extend perfectly across their digital and tangible brand. This perfectly ties in associations of movement, wind, and sounds unique to skydiving. With a sharp new logo update based on the 45° grid, Manufactory locks in the brand equity and recognition. Their refreshed brand language was laser targeted at appealing to their audience and reflecting their brand story with carefully crafted terms to differentiate from the ubiquitously overused ‘thrill seekers’ and steering well clear of action sports cliches. Now clients are able to spot Manufactory from a mile away, whether they’re coming from the ground or the sky.