Supavest x Rivyl
Supavest empowers ambitious Australians to take control of their financial futures, strategically leveraging their superannuation to build wealth through property investment. Recognising their brand needed to match their ambition and expertise, Supavest partnered with Rivyl for a brand transformation that speaks directly to driven individuals ready to build their legacy.
Supavest were straight up: their visual identity needed to be clean and simple. They're all about making superannuation property investment easy, so their look had to reflect that streamlined simplicity.
Our answer? We crafted a brand system using geometric shapes pulled directly from their logo. This wasn't just for kicks; it gave them killer flexibility in their layouts while keeping everything looking sharp, professional, and bang on-brand. Simple as that.
Our answer? We crafted a brand system using geometric shapes pulled directly from their logo. This wasn't just for kicks; it gave them killer flexibility in their layouts while keeping everything looking sharp, professional, and bang on-brand. Simple as that.
The Supavest logo is a strategically designed abstract icon that speaks directly to their market. The upward trajectory symbolises growth and housing, hitting both the finance and real estate sectors. The interlocking shapes represent bricks and the tangible process of building wealth. This symbolism ensures Supavest immediately projects itself as the smart and obvious choice for ambitious investors.
To support Supavest's plans for future expansion into areas like accounting and investment, Rivyl created a large collection of sub-brands. This provides the visual tools needed for new services and targeted marketing efforts as they grow.
Who can even deny such a strong purpose? The moment we discovered the core reason why Christina does what she does at 8th State, our whole team was on board to build a brand worthy of this purpose. And judging by her reaction, she was, dare we say, in the 8th State.
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