RIKTA x rivyl
RIKTA, a new player in the HR tech space, needed a brand as bold and innovative as their mission: to make hiring in the hospitality industry human again. Rivyl delivered a complete brand identity - from strategy and logo, to the website and UX/UI kit - designed to be youthful, engaging, and, crucially, accessible.
Inspired by influences such as the celebrity Jeff Goldblum, the Corpse Reviver cocktail, and the song ‘Ain’t That A Kick In The Head’ Rivyl was tasked with bringing a vibrant, eye-catching and fashion-forward edge to an essential service. One that can often be overlooked as clinical or outdated by younger patrons seeking more expressive and stylish options. Both the visuals and voice are carefully crafted to signal relatable confidence, championing self-expression and showcasing fearlessly how to stand out. Breaking with tradition and incorporating gradients, signature greenery & shadowing, plus a diverse array of joyful models, Rivyl put the aspiration into the essential and ensured Bryan Stevens stays front-of-mind for his local clientele.
A key element to the brief was to attract the attention of the significant foot traffic of the site. Rivyl suggesting seasonal and campaign oriented posters, pattern drops, selfie stations and displays to co-ordinate with the signature new style. The model selection and custom photoshoot was carefully constructed to represent and inspire their target audience, showcasing ways the product can be harnessed to express personality and stand out as an essential fashion accessory.
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