Lightning Energy x Rivyl
Out here spearheading energy independence, Lightning Energy is a Melbourne solar company helping people blaze a better path for their family’s future and the world, all without sacrificing their hard-won comforts.





The Sunburst Logo Enters The Ring
Lightning Energy needed an icon that was simple, memorable, and easily identifiable, signifying the impact the brand was going to deliver. The rivyl team, with customary flair, created an abstract sunburst logo representing the industry, the sun itself, and the life-giving rays that fuel all those photovoltaic cells. The sunbeams radiate from the circular center, a direct link to Lightning’s mission of transitioning the world to clean energy.
Bursting with sun as it was, the logo was missing a little sumthin’. So the team paired it with a bold, structured wordmark, adding custom rounded corners to the font to amp up approachability.


The Iconic Icons
Drawing on the distinctive new logo as an anchoring design element, the tean created an ownable icon suite that set Lightning apart in a very saturated market. The three different colorscapes give the brand versatility across touchpoints and show off the vibrancy of the neon aqua.
The bold surge of color is shown off to brilliant effect in a gradient line motif used in brand imagery – representing the flow of energy from input to output, the flow and pulse of electricity, and the transfer of old into new.




Lightning Energy’s impact, simplicity, and boldness is brought into the sun with mockups that capture attention and don’t let go. No compromises, just solar.


