Hospo Dojo x Rivyl
Community for people building a hospitality business. Wanted to have a wider reach and establish more offerings to the hospitality community such as an online course, weekly community support groups and live events connecting with chefs and up and coming food service businesses.
The vision for the brand was to take people on a journey from amateur to master in the hospitality world. Playing off the name Hospo Dojo, the logo takes inspiration from martial arts and the method for tying a belt. Also keeping community a key focus of the brand, the logo symbolises a person and is also a nod to Michelin stars.
The Hospo Dojo logo also becomes a badge and lends itself to be used for certifications after completing courses.
The brand as a whole needed to feel prestigious and authoritative in the hospitality world and so the colour palette base is neutral to reflect this. We used green as an accent colour and made use of leather and a Japanese inspired wave texture to bring interest and uniqueness to the brand.
Hand-drawn style scribbles are used throughout the brand to portray a sense of community and collaboration. They act as elements to draw attention to important objects or text.
Imagery for the Hospo Dojo brand showcases a collaborative culture of people working together, mentors providing guidance and the discipline associated with running a hospitality business.
Imagery for the Hospo Dojo brand showcases a collaborative culture of people working together, mentors providing guidance and the discipline associated with running a hospitality business.
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