Froliq x Rivyl
An endless journey of discovery and joyful adventures awaits the tiny tots and parents with Froliq – a modern childcare focused on nurturing every aspect of children’s growth and development.




Froliq is a positive, playful sounding name with a clever twist - a combination of “frolicking” and “IQ.” It is short yet conveys a lot at the same time. So, taking inspiration from the name, we created an organic wordmark with custom clustered letters. This exudes a delightful sense of whimsy with a touch of sophistication.


Our design and copywriting teams worked closely together to create characters that aligned with the Froliq world we had envisioned. With several internal rounds of naming and several more for brainstorming the world around each character, the result was a solid suite where each character has its own place and its own world for the curious tots to explore.




Now that we had a compelling cast of characters, each complete with its own “backstory”, what better way to bring them to life than through stickers that we could stick on the walls around the center. So, we created a whole collection of custom stickers for each character. Each sticker and design bringing Froliq’s world a step closer to reality. Let’s just say this is branding worldbuilding in a whole new level.



To make this sense of adventure, exploration, and discovery even more spellbinding, we used dashed lines and scribbles. They bring out a map-like feature to life for the brand as parents and the Froliq team build the blocks for children to thrive in.





